The Athletes Foot
Experts on Athletic Footwear
Welcome to The Athlete's Foot franchise Information Center!
The World's First and Most Successful
The Athlete's Foot franchise is the world's first franchisor of athletic footwear and is recognized today as the world leader in athletic footwear franchising. Robert and David Lando opened the first The Athlete's Foot franchise store in 1971 in Pittsburgh, Pennsylvania. It was the first athletic footwear specialty store of its kind in the United States. Soon thereafter, The Athlete's Foot began franchising domestically, with the first franchise store opening in Oshkosh, Wisconsin. The first international franchise store opened in 1978 in Adelaide, Australia, the beginning of The Athlete's Foot franchise expansion into over 40 countries.
The Athlete's Foot franchise's has been highlighted in Success Magazine, Franchise Times, Entrepreneur Magazine, Franchise Canada Magazine and numerous other publications globally. The Athlete's Foot was also named Sports Trend's "Trendsetter of the Year" in both the athletic footwear and virtual retail categories.
The Athlete's Foot franchise is a member of numerous organizations including the International Franchise Association, Canadian Franchise Association, International Council of Shopping Centers and the Sporting Goods Manufacturer's Association.
Dynamic, Successful Concepts
The Athlete's Foot franchise brand has proven to be a very flexible concept as demonstrated by the company's presence in large cities and small towns, and in enclosed malls, strip shopping centers and street front locations across six continents. The Athlete's Foot franchise real estate consultants assist franchisees in evaluating their local market to determine which type of venue is best for their market. Then The Athlete's Foot franchise will help the franchisee identify the target customer base and an accompanying plan of attack tailored to the local customer demographics.
In 1999, The Athlete's Foot franchise unveiled an award-winning prototype store featuring several technological and design innovations geared toward providing customers with the products and information necessary to choose the ideal shoe for their feet and the athletic activities in which they participate. At the heart of the new store design is a state-of-the-art FitPrint system that identifies pressure points through different phases of a customer's gait. This unique FitPrint system has proven to be a substantial competitive advantage for The Athlete's Foot franchise.
While The Athlete's Foot franchise operates corporate and franchised stores in malls and strip centers, in urban neighborhoods and small towns, across a wide variety of customer demographics, one thing remains constant, and that is the brand's commitment to being the World's Definitive Expert On Athletic Footwear. The Athlete's Foot franchise challenges anybody to find an athletic footwear retailer worldwide with more knowledgeable employees. The Athlete's Foot franchise is the World's Definitive Expert On Athletic Footwear.
The Future
The Athlete's Foot has enjoyed significant growth over the last several years and we will continue this growth for years to come. Leveraging our strengths and brand will ensure our leadership posture as the worlds most widely recognized franchisor of athletic footwear.
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